Delta Acquires Wheels Up
The private jet charter subsidiary of Delta has partnered for a minority stake in Wheel Up. Together, it now has 190 private plans and more than 8,000 customers.
Delta Private Jets functions separately from the commercial side of the business. It provides a variety of flights from short-range light jets to longer-range flights.
Wheels Up aim to make private jet access more efficient by providing seats on flights that would normally be empty from dropping off the last passenger and headed to pick up its next. The benefit of shared and private charters with wide availability and 24-hour notice.
According to Delta CEO Ed Bastian, the partnership is designed to allow more access and convenience to private jet travel. The combination of Wheels Up experiences and digital platforms with Delta’s scale and service is designed to connect more people through travel around the world.
This is just the latest in Delta’s investments outside of its wheelhouse. Delta has invested minority stakes in international aviation businesses such as Virgin Atlantic, Korean Air, LATAM, China Easter, and AeroMexico.
Ideally, diverse investments will cover any losses in the US airline market.
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